Silicon Valley’s only publicly accessible simulator

We offer Silicon Valley’s only publicly accessible immersive driving simulator to help you make your technology safer.

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Guideline Testing

Road safety is of the utmost importance to us and to guarantee that our services meet the highest quality, all our services adhere to these guidelines at all times.

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Due to our extensive research on driver attention, strategies, and driver state monitoring, we can model the driver performance in a resource-orientated way. 

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Our Services

Priding ourselves on our high standards and years of automotive engineering excellence, we offer several state-of-the-art services to our customers to make sure your technology is safe.
NHTSA testing

NHTSA Testing

Driver Simulator

Driver simulator

User study

User Study


HMI Benchmarking

Customizable Lab

Customizable Lab


About Us

Founded in the heart of Silicon Valley in 2015, fka SV Inc. is a research firm with the only publicly accessible driving simulation technology in Silicon Valley.

Why Choose Us

We have the right mix of experts for every project: ranging from engineers to psychologists and designers. We are a young and agile team, who work in direct collaboration with your teams/engineers so we can ensure we tailor our projects to your needs.

 can do research like a university but make it feel like an industry.
Over 40 Years of

Founded in 1981, we are a trusted partner of the automotive industry where we have been helping make technology safer for decades

Fast & Effective
We pride ourselves on our agility. We strive to make even the most ambitious projects succeed. Contact us to find out how we can help you.
Best Industry
We have domain experts for every aspect of the automobile, our engineers: 11 Ph.D., 49 M.Sc., 31 certified engineers.
Flexible Pricing
Our projects are taylored to your needs. we discuss the scope, make suggestions and find the right budget. We can work with large corporations and small startups